lifestyle designer

The lifestyle designer is the person you ask to reshape your life.

ZG: 8

The notion of finding suitable employment in life has changed so much over the last thirty years that I really feel I would like to start over again.  I think back to my first job taking the tea trolley around in an accountancy firm.  Such a job and such a workplace would be inconceivable to the lifestyle designers and their protégés.

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universal healthy reference diet

This is a table of the ideal consumption quantities of protein, carbohydrate, minerals, unsaturated oils, etc., which you then have to convert into what you buy at the shops so that the total calorie intake per day for an adult is 2500. 

 ZG: 9

I don’t usually pay much attention to the latest fashionable diet but this one is different.  I have grave doubts that it can be implemented but it is obviously desirable that it should.

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HealthSue ButlerComment
brickbait

The bricks-and-mortar retail shops have been feeling the pinch with more and more of their customers finding it easier to shop online.  So they have devised strategies to entice customers to come back to the shop.

ZG: 5

The threat of online shopping to bricks-and-mortar retail is very real. Whether this is a permanent solution or just a bright idea along the way to whatever happens, we will have to wait and see.

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marketingSue ButlerComment
egg-timer test

The egg-timer test is a sign that balancing career and maternity is a problem for women today.

 ZG: 7 

There are many stories about the disappointment experienced by women who have left it too late. This test is an expression of anxiety rather than a solution.

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HealthSue ButlerComment
wellderly

The elderly are elderly people who enjoy good health. The word is, fairly obviously, a blend of well and elderly.

ZG:8

There are a lot of elderly people all of whom no doubt are hoping to be welderly.

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HealthSue ButlerComment
Canberra bubble

In politics the Westminster bubble and the Washington bubble predate the Canberra bubble by a couple of decades.

ZG: 7

We are likely to hear more about the Canberra bubble in the electioneering that awaits us.

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PoliticsSue ButlerComment
L-plate

L-plate leader, L-plate politician. These epithets have become a very Australian way of deriding our politicians.

ZG: 6

High marks for Australian connotations but low marks as just another bit of sloganeering emerging from Canberra.

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sponge city

There are many cities that can see the benefits of re-fitting their drainage systems to reduce water run-off and increase water storage.

ZG: 9

Given the intensity of the downpours that we have had recently in cities across Australia, and the ensuing chaos, I think that this is a concept that should rate highly.

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EnvironmentSue ButlerComment
MaaS

The dictionary already has IaaS (infrastructure as a service) and Saas (software as a service). This term, MaaS, stands for mobility as a service.

ZG: 4

An important concept but one that is perhaps a too technical to have much currency.

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pinch point

This seems to have become popular in the jargon of business and politics where it means a point at which there is intense tension and conflict.

ZG: 5

A catchy bit of jargon but not hugely significant. Alliteration always gives a phrase staying power.

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zombie contract

A zombie contract or zombie agreement is effectively dead, and yet it lives on in an organisation, being automatically renewed with little thought or consideration being given to it. 

ZG: 4

A colourful term but one with limited use in corporate jargon.

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BusinessSue ButlerComment
plogging

Plogging is the combination of jogging with picking up litter. It began as a Swedish activity but has gone around the world.

ZG: 4

I have not seen a plogger yet on the track that I can see from my window. When I see one I will up my enthusiasm.

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drone swarm

We are by now used to seeing people practising with drones in the park and think of them as the latest toy. But imagine a whole lot drones, laden with explosives, swarming on a target.

ZG: 6

The uses for drones seem to have proliferated. Some of them are good, some are very bad.

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ScienceSue ButlerComment
fat shredder

Shredding fat sounds so much more energetic and effective and speedy than just losing it.

ZG: 6

Another term in the area of diets, exercises, the achievement of the body beautiful. And another pill to take.

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HealthSue ButlerComment
vertical family

We have seen the rise of vertical family living, the increase in the number of families with small children occupying apartments in high-rise buildings close to the city centre.

ZG: 7

Anything to do with shifts in housing patterns is big news in Australia.

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moonshot

I foresee that this word is going to cause a heap of trouble in the future because there are two moonshots with two different etymologies which have already become confused.

ZG: 5

This seems to be a buzzword of the moment in certain circles, but possibly not one with wide currency.

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ColloquialSue ButlerComment
nudge unit

It seems that all governments have one, these days.  This is a unit that devises interventions based on behavioural science to persuade citizens to do what is considered desirable.

ZG: 7

It seems scary to contemplate a future where we think that we are acting from our own free will but in fact are being manipulated to do so. Even if the intentions are good.

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black salve

This is a supposed cure for skin cancer – a paste made from a perennial flowering plant which grows in northeastern America. 

ZG: 3

Sadly we can add this to the collection of supposed cures for cancer. There are far too many of them.

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HealthSue Butler Comment