These are new words or phrases that have caught my eye. My definition of a new word is one which is not in the Macquarie Dictionary online.
Some words seem to have more significance than others in terms of reflecting changes in the Australian culture, so I will give each word a Zeitgeist rating (ZG) within a range of 1-10.
If you disagree with the rating that I give, please argue your case in the comment field provided.
I would love you to contact me if you have made any new word discoveries of your own.
For a company to be on brand means that they are giving a clear and consistent message in all their products, their advertising, their sponsorships, all the activities they engage in, that is in line with how they wish to be perceived by the public.
ZG: 4
A bit of marketing jargon but interesting because it shows the on song pattern is still productive.
Read MoreAttention hacking is the development of innovative ways to grab the attention of people as they go online.
ZG: 4
Yet another marketing term which may be limited in use. Nevertheless we are all conscious of how the strategies for grabbing our attention have shifted,
Read MoreA micro lot is a piece of land for sale which is only 80 square metres in size.
ZG: 8
This is yet another solution to the problem that no one can afford to buy a house, particularly young people or single people. This tiny house at least gets you started in the property market.
Read MoreAir rights are the rights which a landowner has to the space above that land. There are ways in which this ownership is developing into a market in air rights.
ZG: 4
More a matter for big property developers than the individual homeowners, but interesting as a method of getting money for the conservation of buildings.
Read MoreFractional employment is an employment structure similar to freelancing but not limited to a particular project in the way that freelancing usually is.
ZG: 5
A jargon term used by HR people but one that may increase in frequency as work styles change.
Read MoreThe bricks-and-mortar retail shops have been feeling the pinch with more and more of their customers finding it easier to shop online. So they have devised strategies to entice customers to come back to the shop.
ZG: 5
The threat of online shopping to bricks-and-mortar retail is very real. Whether this is a permanent solution or just a bright idea along the way to whatever happens, we will have to wait and see.
Read MoreWe have seen the rise of vertical family living, the increase in the number of families with small children occupying apartments in high-rise buildings close to the city centre.
ZG: 7
Anything to do with shifts in housing patterns is big news in Australia.
Read MoreIt seems that all governments have one, these days. This is a unit that devises interventions based on behavioural science to persuade citizens to do what is considered desirable.
ZG: 7
It seems scary to contemplate a future where we think that we are acting from our own free will but in fact are being manipulated to do so. Even if the intentions are good.
Read MoreThe butt-brush effect has been extended to cover any kind of jostling that creates negative feelings that inhibit purchasing.
ZG: 3
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