K-beauty
From K-pop we have moved to K-beauty. We now follow obsessively the skin treatments and cosmetics that are coming from South Korea. Apparently PDRN (polydeoxribonucleotide) derived from salmon sperm does wonders for your skin in repairing tissue damage and stimulating collagen. It is present in pretty well all Korean moisturisers, serums and face masks. I have mentioned the snail mucin before, now combined with ginseng for hydration and firming. Jelly mists have proved to be very popular because they are fun to use as well as being effective in hydration. Soft-bleached brows and blurred lips make you look younger. I could go on. The aim is to have skin that looks very clean and has a definite glow.