We have had a number of shocks administered to the hip-pocket nerve which we have named in general bill shock. More specifically there has been power shock which you get when looking at the power bill.
Now there is toll shock, with the variante toll shock. You breeze down the new freeway thinking this is great. Such fun to try out a new freeway and didn’t it cut the time in half! Somewhere down the track you realise what it cost you and the shock sets in. Repeated exposure can numb the pain, because, after all, there is nothing you can do about it so you might as well resign yourself to the motorist’s fate.