This is not feminised technology but rather technology in the service of women. It can be apps or digital products, usually dealing with women’s health, as, for example, an app that tracks periods, or a smart breast pump for those breastfeeding, or a bio-tracker that can be worn as a pendant or a bracelet, the tracker being linked to a smartphone. 

 The femtech market has had a bit of a boom of late although those involved in it still find a slight resistance to it in the male-dominated committees of tech companies. However, once it is pointed out that this is an untapped market that constitutes almost half the human beings on the planet, the committees tend to take more interest.

BusinessSue ButlerComment